Arief D. Putranto

Arief D. Putranto is a seasoned marketing professional with expertise in digital campaign management, performance marketing, and project management within the banking and finance sectors. Currently serving as a Digital Campaign Specialist at 2X since May 2023, Arief leads digital ads campaigns across multiple platforms and optimizes them to exceed key performance indicators while generating high-quality B2B leads. Previously, at TDCX, Arief acted as a senior strategist for Google Ads, consistently reducing churn rates and increasing portfolio spending. Additional experience includes enhancing user engagement and conversion rates at CIMB Niaga and managing regional projects across Southeast Asia in the banking industry. Arief holds a Master of Science in International Economics Banking and Finance from Cardiff University and a Bachelor of Business Administration from the International Islamic University Malaysia.