Bruce Willard

Bruce Willard is the founder and chairman of Blue Highways, a holding company that owns Carbon to Cobalt (C2C) and 32 Bar Blues. He has also been the founder of Quickfeat International and owned companies such as Sundance Catalog and Athleta in the past. With a background in product management and a Bachelor's degree in American Literature from Middlebury College, he also holds a Master's degree in Poetry and Literature from Bennington College.