321founded - Corporate Startup Studio
Pieter LAMMENS is an experienced professional in the investment and startup ecosystem, currently serving as a Partner at 321 - Corporate Startup Studio since 2024. Previously, Pieter held the position of Partner and Chief Investment Officer at VAeX Capital, focusing on VC seed investments in fintech and commerce startups. Pieter's diverse background includes roles such as Senior Advisor at Growth Capital, Founder and Managing Director of Lafayette Brand Booster, and Investment Director for Fashion and Retail Investments at Galeries Lafayette Group. Notable achievements include the acceleration of 141 startups through Lafayette Plug and Play and the management of significant retail investment initiatives. Pieter also has past experience in executive roles at DOCOMO Digital and co-founded TEDEMIS. Educational credentials include an MBA from INSEAD and a Master's in E-Business Marketing from KEDGE Business School.
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321founded - Corporate Startup Studio
We are entrepreneurs who build game-changing businesses with globally recognized companies. We believe that large corporations could disrupt the world, challenge the status-quo and innovate relentlessly if and only if, they changed the rules. Corporations benefit from outstanding assets (brand, people, expertise, customers, distribution, network);we transform those sleeping assets into unfair competitive advantage startups would dream of.