Kelvin Tohar

Kelvin Tohar is the Founder at 36 Chambers. Prior to this, they worked as an Event Marketing Specialist for Falken Tire Corporation from May 2003 to January 2008. Kelvin was responsible for the successful branding strategies that made Falken a well-known company within the automotive industry. Kelvin also developed the Auto Show program and assisted in the creation of the Motorsports (Drifting) divisions to promote brand awareness and increase product sales. Tire sales reached approximate $350 million annually.

In their role as Event Marketing Specialist, Kelvin was responsible for the oversight and development of the Falken Tires Auto Show program. Kelvin managed and coordinated all show activities, including budgeting, arranging sponsored vehicles, contract negotiations, booth layouts, promotional events (SEMA VIP event), new dealer development programs, and the hiring of event models.

Kelvin was also influential in developing new automotive industry trends. The marketing team they were on was a pioneer in launching the Japanese “automotive luxury” & “V.I.P.” style trends in the United States. This new trend has led to the creation of a multi-million dollar industry within the United States.

Kelvin has also designed corporate marketing materials, advertisements, informational DVDs, and other promotional items.

Kelvin Tohar attended Mt. San Antonio College.