Aida Pacheva is an accomplished design professional with extensive experience in digital art direction and design. Aida's career includes roles such as Digital Art Director at WhyNot Digital & Video Production, freelance digital designer/art-director, and Digital Art Director at the Social Networks Agency. Aida has been serving as Design Lead at Яндекс 360 since February 2025 and previously held the position of Digital Art Director at ONY from 2020 to 2024. Aida's educational background encompasses a degree in Applied Mathematics and Computer Science from Kabardino Balkarian State University, a summer intensive in Digital Art Direction from The British Higher School of Art and Design, and various courses in digital accessibility and digital art.
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