Anina Net

Anina Net has been a leader in the fashion tech industry since 2005. Anina started their career as a Nokia Champion, one of 50 people chosen each year for their innovation and expertise in the mobile industry. Anina then founded 360Fashion Network, a leading global fashion tech company that creates custom virtual and interactive solutions, innovative products, and events for fashion brands. As Chief Executive Officer, they successfully planned and developed the 360Fashion & Tech Expos for the last 5 years in the International CHIC Fashion Tradeshow to bring innovation to the fashion industry with an average attendance of 100,000.

In 2002, Anina founded anina.net, an international model and the only foreigner to have ever been selected to win an award at the Chinese Fashion Awards. Anina has modelled for Sonia Rykiel, Salvatore Ferragano, Dirk Bikenberg and Dres Van Noten, travelling the world and worked in all fashion capitals from New York, Milán, Paris, London, Sydney, and more.

In 2014, Anina was a consultant for Open Garden Inc., where they were responsible for strategizing the best way to introduce their company to the China Market. In 2020, they were a Technical Event Production ChinaConnect ReStart Live Series Consultant for ASIA LOOPERS, coordinating with Executive Producer Laure De Carayon and setting up the technical backend for the online event software.

Most recently, in 2021, Anina was a Consultant for Marketing, Branding, and Social Media for Popular Robotics. Anina unified Robociti’s branding, messaging and marketing efforts across all social media, web design, and customer facing activities. Anina also created a communication strategy, initiated campaigns, designed graphics, copy writing, and built funnels to attract their target customers & avatars.

In 2012, Anina was the Paishouba Marketing China Consultant, where they were responsible for defining target user, market, and annual marketing plan for the app launch and brand. Anina effectively launched the app to creative professionals at the CHIC YOUNG BLOOD EXPO where over 80,000 young 25-30-year-old, young brands, streetwear, and fashion and music industry professionals gathered.

Anina Net has been an Entrepreneur at 360Fashion Network since the start of their career, specializing in Fashion, Social Media China, and Mobile Applications.