Jorrit Bouma

Jorrit Bouma has extensive experience in the field of marketing and advisory roles. Jorrit started their career in 2013 as a Marketing Manager at HubHub, where they managed all marketing activities and developed the company's IT infrastructure. From 2014 to 2016, they worked at TravelBird, initially as a Display Marketer and later as a Team Lead for Display and Paid Social, responsible for display marketing activities across 17 markets.

In 2016, Bouma became the Director of Performance Marketing & CRM at Wonderbly, a startup focused on storytelling and digital/print media. In this role, they led a team of 12 in managing all acquisition and retention marketing channels, developing the global performance marketing and CRM strategy, and restructuring the organization. Jorrit was also involved in international expansion and product launches, as well as cross-channel lifecycle messaging and retention strategies.

After leaving Wonderbly in 2018, Bouma worked as the Head of Performance Marketing and later as the Head of Marketing at Fietsenwinkel.nl/Hellorider, an omni-channel retailer. Jorrit played a key role in shaping global brand and marketing strategies and leading international marketing teams.

From 2019 to 2022, Bouma worked in various advisory roles, including as a Marketing Advisor and part of the leadership team at srprs.me, where they guided marketing strategy and budgeting. Jorrit also served as the Fractional CMO/Marketing Advisor for multiple start-ups and scale-ups, such as BOTS and WEVESTR. In these roles, Bouma focused on developing global marketing strategies, rebuilding marketing teams, and supporting early stage growth and marketing experimentation.

In 2022, Bouma became the Chief Marketing Officer at DeCommas.io and also served as the Interim CMO at LaunchMyNFT, overseeing growth and marketing efforts with a team of experts.

Overall, Bouma's work experience showcases their expertise in marketing strategy development, team leadership, and international expansion.

Jorrit Bouma's education history starts in 2006 when they attended the Amsterdam University of Applied Sciences. Jorrit completed their Bachelor of Business Administration (BBA) degree at this institution in 2012. In 2017, Jorrit attended several short courses and workshops. Jorrit participated in the "Leading Teams in the Digital Age" program at Hyper Island, completed a "Growth Marketing Crash Course" at Growth Tribe, and gained expertise in "Advanced SEO" through the CIM | The Chartered Institute of Marketing. In 2022, Jorrit attended a program at INSEAD focusing on the "Blockchain Revolution."