Marta Martínez Avilés is a seasoned marketing professional with extensive experience in the beauty and cosmetics industry. Currently serving as the Global Brand Director at 3INA Makeup since October 2017, Marta specializes in brand and marketing strategy, digital and e-commerce business, and portfolio strategy and product development. Previous roles include Global Marketing Director and Global Head of Marketing at The Estée Lauder Companies Inc., as well as Marketing Director for M·A·C Cosmetics at LVMH. Early career highlights feature positions such as Trade Marketing Manager for Perfumes Loewe and Product Marketing Manager at Farlabo. Marta's educational background includes advanced training in business development, e-commerce, and digital marketing from esteemed institutions, along with a degree in Advertising and Public Relations from Universidad Complutense de Madrid.
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