3Way Group
Christine Hermon has extensive experience in international operations and digital marketing, currently working with 3 Way Marketing since December 2017, focusing on lead generation across Africa and Asia. Prior roles include digital marketing and project management at Bridgit Africa, along with a background in digital marketing coordination at +27 Advertising, where responsibilities included strategic implementation and social media management. Christine's earlier experience encompasses operations in merchandising at Lumina Malaysia, technical marketing at Sasol, and research and development in paint formulation at ICI Paints Malaysia. Academically, Christine holds a Bachelor of Applied Science in Chemistry from Kansas Wesleyan University.
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3Way Group
Founded in 2007, 3Way Group delivers high quality marketing data to consumer-facing businesses across the African continent and internationally. We specialise in the insurance, credit, debt, phones and value added services industries. Using a combination of traditional and state-of-the-art communication channels in order to provide sales-ready, compliant data - we've generated over 20 million customers for our clients over the years. From a team of two, 3Way Group has grown to become South Africa's largest marketing data generation and distribution company. Focused on one goal: to connect customers with the right product at the right time in order to drive success for our clients. Our omni-channel services include: - Search Engine Optimization (SEO) - Google Ads - Social Media Marketing - Lead Generation - AVM - Email - SMS - USSD Marketing - Affiliate Networking - Contact Centre Support - Geocoding - Data profiling For more information about 3 Way Group - visit our website https://3waygroup.com/ - or contact us on +27 11 447 7511.