411
Caitlin Chalmers is a seasoned marketing professional with a strong focus on digital advertising and growth strategy. Currently serving as the Strategic Director at 411 since September 2024, Caitlin previously held the position of Digital Advertising Manager at The Labour Party from July 2022 to September 2024. Prior experience includes roles as Senior Growth Marketing Strategist and Performance Marketing Lead at Second Nature from January 2019 to July 2022, as well as freelance digital marketing work at Croud in late 2018. Caitlin's career began at Merkle | Periscopix, where the role of Account Manager was held from September 2016 to September 2018. Caitlin Chalmers graduated from the University of Oxford in 2016 with a Bachelor of Arts in Human Sciences.
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411
411 is a digital communications agency born from the team behind the Labour Party’s historic 2024 general election victory. We are dedicated to driving progressive change, partnering with clients across the UK and globally to deliver impactful campaigns. At 411, we understand that the media landscape has undergone a seismic shift. Leading the evening news is no longer enough to influence key audiences or shape the narrative. Today, people absorb media in fragmented moments—through thousands of touchpoints—forming impressions of policies, parties, or public figures almost subconsciously. We seek to solve that problem by creating cohesive narratives that span thousands of content pieces across many channels, reaching audiences wherever they are.