Melanie Meyer Sommer

Melanie Meyer Sommer has a diverse work experience spanning several roles and industries. Melanie started their career at SailPoint Technologies, where they led the brand and global marketing communication strategy. As the first marketing employee, they established SailPoint as the market leader in the IT security space. Melanie also managed multiple agencies and internal resources to develop targeted programs on a start-up budget.

After SailPoint, Melanie worked at Spanning Cloud Apps, where they transformed the brand and grew the marketing pipeline contribution significantly. Melanie established connections with industry analysts and journalists, resulting in greater awareness of the company. Melanie also created compelling multi-channel digital marketing campaigns and content supporting key initiatives and partnerships.

Next, Melanie joined RSA Security as the Global Marketing Lead for Identity & Access Management. Melanie created and executed the marketing strategy for RSA SecurID Suite, driving campaign messaging, digital marketing, and demand generation. Melanie also increased lead volume and revenue contribution by boosting search rankings and generating marketing playbooks.

At Smarter Security, Melanie served as the VP of Marketing, and at ReconaSense, they were the VP of Marketing, rebranding and repositioning the company in the physical security market. In just nine months at ReconaSense, they generated a significant increase in marketing leads, launched a new brand, website, and trade show booth, and established thought leadership programs.

Melanie then founded Initium Marketing LLC, where they provided top-notch marketing talent to companies. Melanie ensured that the value to their clients endured long after their work was completed.

Melanie also worked as a Marketing Advisor/Fractional CMO at Regatta Solutions Group, where they provided strategic marketing advice. Later, at the Verosint company, Melanie served as a Marketing Advisor/Interim CMO. Melanie established the new company name, identity, messaging, and marketing strategy to reach online businesses effectively.

Currently, Melanie works as an Editorial Contributor and Marketing Workshop Leader for Dripping Springs City Lifestyle Magazine.

Outside of their professional work, Melanie is also a Certified High Performance Coach, helping individuals reach heightened levels of performance and potential in their lives.

Melanie Meyer Sommer obtained a Bachelor's Degree in Communications with a focus on Radio-TV-Film from The University of Texas at Austin, where they studied from 1989 to 1993. Additionally, they have acquired several certifications throughout their career. In October 2018, they completed courses on "Ken Blanchard on Servant Leadership," "Neil Blumenthal on Branding," "Shane Snow on Storytelling," and "Strategic Thinking" through LinkedIn. Moreover, they have obtained two certifications as a Certified High Performance Coach from the High Performance Institute, one in November 2021 and the other in April 2023.