James Lather

James Lather is the founder and president of 44i. James has over 19 years of experience in the home building industry and provides digital, video, and print advertising solutions for member's and associates of the Home Builders Association of the Sioux Empire.

Lather began their career in 1999 as the Business Development & Research Manager for KELO-TV. In this role, they were responsible for providing digital, video, and print advertising solutions for home builders in the Sioux Empire area. James continued to work in this role until 2002 when they left to start their own company, 44i.

44i is a home building industry-specific media company that provides advertising solutions for home builders across the United States. The company offers a variety of services including a digital audit tool, tv segments, and a monthly magazine.

James Lather began their educational career by attending the Community College of the Air Force. James then went on to receive certification from the John Maxwell Certified Trainer and the Disney Institute.

Some individuals on their team include Darren Kuyper - Sr Vice President, Jonathan Peterson - Digital Director, and Carol Oren - Media Director.