44i
James Lather is the founder and president of 44i. James has over 19 years of experience in the home building industry and provides digital, video, and print advertising solutions for member's and associates of the Home Builders Association of the Sioux Empire.
Lather began their career in 1999 as the Business Development & Research Manager for KELO-TV. In this role, they were responsible for providing digital, video, and print advertising solutions for home builders in the Sioux Empire area. James continued to work in this role until 2002 when they left to start their own company, 44i.
44i is a home building industry-specific media company that provides advertising solutions for home builders across the United States. The company offers a variety of services including a digital audit tool, tv segments, and a monthly magazine.
James Lather began their educational career by attending the Community College of the Air Force. James then went on to receive certification from the John Maxwell Certified Trainer and the Disney Institute.
Some individuals on their team include Darren Kuyper - Sr Vice President, Jonathan Peterson - Digital Director, and Carol Oren - Media Director.
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44i
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44i is located in Sioux Falls, SD, and helps businesses generate more revenue by dramatically improving and increasing their visibility, ensuring they have the right marketing messages and killer creative to increase their sales, elevate their brand, and own their market. They are driven by a talented team with the highest level of expertise and passion for digital and traditional marketing. They work within a variety of industries to develop the very best branding, marketing strategies and creative communications. They help businesses get discovered and thrive online, cultivate followers, acquire customers and increase their sales. We begin the process by getting to know the intricacies of your industry and your specific business objectives, then match that with award winning branding and design, website design and development, nationally-valued online marketing strategies, and video production that will raise your market share, search rankings, increase and improve your online presence, bring more customers through your doors and grow revenues.