Amy Pacheco

Amy Pacheco is a seasoned professional in the media and research industry, currently serving as the Manager of Media, Tech & Data at 4A's since May 2023. Prior to this role, Pacheco spent 17 years at Havas Media Group, progressing through various positions including VP of Marketplace Intelligence, Director of Insights, Associate Research Director, and Senior Research Analyst, where responsibilities included driving thought leadership, conducting market research, and supporting both domestic and global business initiatives. Previous experience includes roles as Research Manager at National CineMedia and IMG, where Pacheco specialized in data synthesis and competitive analysis. Pacheco holds a Bachelor's degree in Broadcast Journalism from Ithaca College.