Dana Lam

Dana Lam currently serves as a Manager of Planning at dentsu international, where responsibilities include supporting media planning and managing a substantial annual ad investment of $200MM. Previous experience includes roles as a Planner for Strategy at Zenith, where Dana managed $100MM in annual ad investments, and as an Account Executive at Formation Advertising, focusing on audience targeting and optimizing campaign performance. Additionally, Dana is recognized as a MAIP Alumni and Fellow through the 4A's. Educational background includes a Bachelor of Arts in Advertising from The University of Georgia.