Rob Cherof is an accomplished advertising professional with extensive experience in various leadership roles across multiple prestigious agencies. Currently serving as the Director of the 4A's Institute for Advanced Advertising Studies since February 2022, Rob develops and oversees a comprehensive program focused on integrated agency pitches. As the Founder and President of Rocket Camp since July 2014, Rob excels in account management and strategic direction while fostering client relationships. Rob's previous roles include teaching aspiring advertising students at The Creative Circus from 2014 to 2022, holding the position of EVP and Chief Marketing Officer at BBDO Atlanta for over a decade, and serving as a senior partner at J. Walter Thompson. Additional experience includes significant positions at Saatchi & Saatchi, JWT Atlanta, and Tausche Martin Lonsdorf. Rob holds a Bachelor of Science degree in Advertising from the University of Florida.
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