Erica Miller

Vice President, Marketing at 4Patriots

Erica Miller has a diverse work experience spanning various marketing roles and industries. Erica started their career as a General Manager at Tehama Group Communications from 2001 to 2004. Erica then worked as an Account Executive and Senior Copywriter at M2 Results from 2008 to 2011. In 2006, they joined Helix Education as an Interactive/Direct Response Copywriter, where they focused on direct response and SEO copywriting. Erica also served as the Promotions Director and Board Member at Social Media Club from 2009 to 2010. Erica has experience as a Freelance Copywriter from 2004 to 2012. From 2012 to 2014, Erica worked as an Account Manager at ST8MNT Inc. Erica later became a Marketing-Strategy Consultant from 2014 to 2015. Erica's most recent role was at 4Patriots, where they started as a Direct Response Marketing Manager from 2015 to 2017. Erica then became the Director of Marketing from 2017 to 2020, before being promoted to Vice President of Marketing in June 2020. In their roles at 4Patriots, Erica played a key role in setting growth targets, defining strategic objectives, and leading marketing teams to launch successful product offers and optimize ecommerce experiences. Erica also led a major shift in the company's customer acquisition and marketing strategy, resulting in a doubling of program performance on Tier 1 ad platforms.

From 1999 to 2004, Erica Miller attended California State University, Chico. No specific degree or field of study was provided.

Links

Timeline

  • Vice President, Marketing

    June, 2020 - present

  • Director of Marketing

    May, 2017

  • Direct Response Marketing Manager

    May, 2015