Raffaele di Rauso

Raffaele Di Rauso has a diverse and extensive background in digital marketing and e-commerce. Raffaele has held roles at various companies, including 4Securitas, Maxeon Solar Technologies, MetLife, HSBC Group's Saudi Arabia British Bank, Intel Group's McAfee Software Division, Dell, Nike, and DDB.

At 4Securitas, Raffaele serves as the Head of Marketing, where they supervise and strategizes omnichannel and integrated marketing activities for a cybersecurity scale-up company.

Prior to this, Raffaele worked at Maxeon Solar Technologies as the Acting Global Digital Director and Senior Manager of Global Digital Campaigns. In this role, they led digital marketing efforts and transformation projects for both B2C and B2B2C campaigns, working with teams around the world.

Before Maxeon Solar Technologies, Raffaele held the role of Digital Lead at MetLife, focusing on integrating digital into the overall marketing strategy and developing end-to-end experiences for customers.

Additionally, Raffaele served as the Head of E-Marketing and Digital Channels at HSBC Group's Saudi Arabia British Bank, where they led e-commerce and e-marketing efforts, as well as technological advancement projects.

Earlier in their career, Raffaele worked at Intel Group's McAfee Software Division, where they held multiple roles, including Consumer Direct Manager and Emerging Markets GTM, as well as Consumer Direct Central & Southern Europe Manager.

Raffaele also held positions at Dell as Marketing Communications Senior Analyst and Online Business Manager, where they managed various online optimization projects and engaged with customers through social media channels.

Raffaele's experience also includes working at Nike as an Assistant Brand Manager, where they conducted sales and marketing analyses, managed branded initiatives, and maintained relationships with sponsored athletes.

Furthermore, Raffaele worked at DDB as an Assistant Account Director, focusing on customer loyalty, competitor benchmarking, and branding initiatives.

Throughout their career, Raffaele has demonstrated their expertise in digital marketing, e-commerce, branding, campaign management, and team leadership.

Raffaele Di Rauso has an extensive education history, starting with a Bachelor of Economics degree from Università Ca' Foscari Venezia, which they obtained in 2003, with an additional year of study focusing on General Management. In 2013, they obtained a Master's Degree in Marketing from Full Sail University.

In terms of postgraduate certifications, Raffaele completed a Postgraduate Digital Marketing Master Diploma from Il Sole 24 Ore Business School in 2010. This program focused on Online Marketing, E-Commerce, Social Media, Word-of-Mouth Marketing, and Web Analytics.

Moving forward, Raffaele pursued various postgraduate certificates in specific fields of study. In 2015, they obtained a Marketing Strategy Certificate from Cornell University, which covered Strategy, Business, and Marketing. In the same year, they also completed the Strategic Thinking and Leadership for Growth Program from The Wharton School, concentrating on Business and Managerial Economics.

Raffaele further enhanced their knowledge by earning a Data Driven Marketing Certificate from Cornell University in 2016. This program focused on Marketing Management, Marketing Analysis, Customer Insights, and Data Mining. In the same year, they also completed a Postgraduate Certificate in Internet of Things: Business Implications and Opportunities from MIT Sloan School of Management, with a focus on Information Technology, Digital, IoT, Business, Transformation, and Change Management.

Continuing their education, Raffaele completed a Postgraduate Certificate in Digital Marketing from Columbia Business School in 2019, emphasizing Digital Marketing. Later that year, they pursued a Postgraduate Certificate from Northwestern University - Kellogg School of Management, which concentrated on Integrated Marketing, A. I., Marketing Automation, and Advanced Customer Journey Mapping.

Alongside their formal education, Raffaele obtained several certifications. These include LinkedIn certifications such as Branding Foundations, Lead Generation Foundations, Adaptive Project Leadership, Affiliate Marketing Foundations, Lead Generation Foundations (2015), Marketing Foundations: Understanding Consumer Behavior, Blockchain Basics, Blockchain: Beyond the Basics, and Danny Sullivan on SEO. Raffaele also holds certifications from Dell in Social Media and Community Professional, BPI (Business Process Improvement) Green Belt, and SEO Champion.

Overall, Raffaele Di Rauso has a diverse and comprehensive education history, encompassing a range of disciplines in the field of economics, marketing, digital marketing, and business management.