4T2, gone running.
Jurian Elstgeest is an experienced professional in the footwear and sports industry, currently serving as the Founder and Managing Director of 4T2, gone running since June 2021. Prior to this role, Jurian held the position of Managing Director EMEA at 361 Degrees International Ltd from June 2016 to June 2021 and was the Director of Sales for the DACH Market at Newton Running Company from January 2015 to May 2016. Jurian's extensive background includes senior roles at ASICS Europe BV as Director of Performance Footwear and Sr Manager Footwear, as well as experience at Nike as a Senior Footwear Merchandise Manager for Northern Europe. Jurian began a career at Perry Sport as Product Group Manager FTW/EQT from 1996 to 2006. Educational background includes a degree from Amsterdam University of Applied Sciences obtained between 1991 and 1995 and earlier education at Mendelcollege Haarlem from 1985 to 1991.
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4T2, gone running.
we know running, its ability to expose yourself, its sincerity in giving you back what you put into it. we believe in painful legs, sweaty eyes, feet hitting the ground a million times to the rhythm of a song that only you know. we believe in the hours of training in silence, alone with your thoughts; in the bubble where only you exist, as if you were on an island, in another dimension. running is made of rituals like coffee in the morning, tired eyes, shorts and shirt waiting next to the bed, and you going out in the dark when the world is still sleeping. we fight for the environment: we are all called to contribute and live in a world where the human being is not at the center but equal part of the environment. we believe that running apparel and shoes are just tools; to set you free and help you get better, faster. we work every day for just that. we know that every second and every meter create a better version of yourself. we love it when the air fills your lungs, your heart pounding in your throat, and you feel completely alive. a discovery outside of your comfort zone. we celebrate every achievement, even if it’s only a new starting point. we love getting lost because without a destination we enjoy the journey more. we always look ahead, but learn from what we leave behind, step by step. we believe that running is not just a sport but a way of life: the runner never stops running, even when he’s sitting down. we believe that running is substance, not appearance. when you look in the mirror after a run, you look ten years older, but you're happy. we believe that running is democratic. it doesn't matter how fast or how far you run. it doesn't matter if you're young or old, if you're fat or thin. running doesn't give a shit if you're pretty or ugly, if you're rich or poor. if you are not afraid of sweat and fatigue, then you’re a runner. running is not for those who fake it and pose. running is ugly.