50-Pound Boson
Tim McDougall has a diverse range of work experience spanning over several companies and industries. Tim began their career as an Account Supervisor at GSD&M in 1990 and later served as a Senior Brand Manager at Miller Brewing Company. McDougall then joined the Houston Rockets as VP of Marketing and later became the CMO of the New Orleans Hornets. Tim went on to work at GSD&M as a VP/Account Director before transitioning to Barfly Interactive Networks, where they served as an Advisor/Board Member. McDougall then took on the role of CMO at P. F. Chang's China Bistro, Inc. before joining Gazette Communications as VP/Products & Publisher, VP/Digital Strategy & Fusionfarm, and VP/Strategic Innovation. In 2015, they founded BuiltByLocal Ventures, a media-for-equity venture firm, and in 2016, they co-founded 50PoundBoson, a marketing and growth hacking team.
Tim McDougall received their Bachelor's degree in Liberal Arts/Journalism from The University of Texas at Austin in 1988. Tim later pursued an MBA in Marketing at the Texas McCombs School of Business from 1988 to 1990.
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50-Pound Boson
We focus on driving direct business results - not marketing results - by doing the work underneath the surface of the big commerce and communications platforms, like Amazon, LinkedIn, Facebook, etc. We're geared to work as an extension of existing marketing teams or agencies, adding capabilities they don't have. (We've found that what we do generally fills a big hole in other teams.) As such, we focus heavily on aligning our goals to theirs, and we back that up by creating compensation agreements that are entirely or almost entirely results based.