54
- Adam Crane
Adam Crane has extensive experience in partnership management and event coordination, having worked with companies such as Performance54, PGA European Tour, Ryder Cup Europe, RPMC Europe Ltd., and Wilmington Publishing & Information Ltd. Adam also has a background in organizing a variety of prestigious events such as the British Press Awards and PRCA Awards. Adam's early career includes roles at the Geological Society and Hawksmere, with education from Kingston Grammar School.
Org chart
Offices
54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.
