54
- Omari Daniel
Omari Daniel is a Marketing Strategy Manager at Performance54. Prior to this role, they held positions such as Inventory Executive at BBC Studios, Account Manager at Publicis Media, and Digital Sales Planner at Immediate Media Co. Omari also has experience in roles such as Account Executive and Junior Planner Buyer at The Grove Media, and Account Manager and Sales Executive at London Calling Arts. They are a poet, writer, and artist, as well as the Founder, Creative Director, and Producer of Pen Ting Poetry. Omari holds a Master's degree in History from SOAS University of London and a Bachelor of Arts degree in English Literature from the University of the West of England.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.
