David Newman is an accomplished professional with extensive experience in programmatic operations and management. Currently serving as Chief Operating Officer, Managing Director, and Product Lead at 59A since August 2021, David previously held key roles at dentsu international, including Managing Partner for Programmatic, where responsibilities included leading programmatic activation for Dentsu UK and overseeing a team of programmatic traders. David's earlier positions at Amnet and Mindshare involved developing best practices in programmatic strategy and managing successful campaigns for major clients like Unilever. David's career began in technical and operational roles, laying the groundwork for a robust skill set in digital media, supported by a Bachelor of Arts degree in Digital Media from Canterbury Christ Church University.
Org chart
Teams
This person is not in any teams
Offices
59A
59A is a technology business built to engineer opportunity within the ever increasing complexity of media strategy, planning, and buying. We do this through the creation and deployment of custom algorithms across any programmatic, e-commerce, and social platform. Why are we called 59A? We were looking for something that represents the philosophy of our business. A book titled, ‘Exactly: How Precision Engineers Created the Modern World” depicts the development of engineering from the Industrial Age to the Digital Age exploring the single component crucial to advancement, precision. Throughout the book a theme of creativity is put forward to be as important as engineering itself when it comes to the creation of any solution. One area covered was the introduction of quartz as a capability in watches. Quartz simplified the creation by replacing complex movements and machinery, which not only made timepieces more scalable but also more accurate. In 1959 Seiko started to develop a quartz wristwatch and codenamed the project 59A. Ten years later in 1969 Seiko launched the first ever quartz wristwatch, it was the most precise timepiece ever made and revolutionised the industry forever. The project codenamed 59A is what 59A believes in: creating powerful technology that creates accurate, bespoke, futureproofed, omni-channel custom algorithms to empower the industry with technology in a significant way.
