59A
Kevynne Legaspi is a highly experienced professional in digital marketing and operations management, currently serving as a Senior Operations Manager for 59A since September 2024, focusing on programmatic and social activities. Prior to this role, Kevynne worked as a Digital Campaign Manager at Procter & Gamble from March 2023 to August 2024 and gained experience at StackAdapt between April 2021 and March 2023, holding positions as a Programmatic Strategist and Campaign Optimization Specialist. Earlier career contributions include a role as a Senior Associate in Media Finance at Mindshare from August 2020 to April 2021 and a Customer Experience Associate position at TD from February 2020 to July 2020. Kevynne holds dual Honours Bachelor's degrees in Communication and Media Studies, and Political Science and Government from the University of Toronto, completed in 2020.
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59A
59A is a technology business built to engineer opportunity within the ever increasing complexity of media strategy, planning, and buying. We do this through the creation and deployment of custom algorithms across any programmatic, e-commerce, and social platform. Why are we called 59A? We were looking for something that represents the philosophy of our business. A book titled, ‘Exactly: How Precision Engineers Created the Modern World” depicts the development of engineering from the Industrial Age to the Digital Age exploring the single component crucial to advancement, precision. Throughout the book a theme of creativity is put forward to be as important as engineering itself when it comes to the creation of any solution. One area covered was the introduction of quartz as a capability in watches. Quartz simplified the creation by replacing complex movements and machinery, which not only made timepieces more scalable but also more accurate. In 1959 Seiko started to develop a quartz wristwatch and codenamed the project 59A. Ten years later in 1969 Seiko launched the first ever quartz wristwatch, it was the most precise timepiece ever made and revolutionised the industry forever. The project codenamed 59A is what 59A believes in: creating powerful technology that creates accurate, bespoke, futureproofed, omni-channel custom algorithms to empower the industry with technology in a significant way.