59A
Rebecca Savage is a Senior Analyst at 59A since December 2021, with previous experience as a Senior Analyst and Analyst at MG OMD from October 2018 to December 2021. In those roles, Rebecca focused on data wrangling and analysis using R and Excel, managed large-scale projects, created and maintained dashboards, and performed econometric modeling to assess the effectiveness of marketing campaigns. Earlier experience includes a position as a Junior Data Analyst at THE STEVENSON GROUP and a Sales Advisor role, alongside providing private math tutoring for students with dyscalculia and developmental delays. Rebecca holds a Bachelor's degree in Economics from the University of East Anglia, completed in 2018.
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59A
59A is a technology business built to engineer opportunity within the ever increasing complexity of media strategy, planning, and buying. We do this through the creation and deployment of custom algorithms across any programmatic, e-commerce, and social platform. Why are we called 59A? We were looking for something that represents the philosophy of our business. A book titled, ‘Exactly: How Precision Engineers Created the Modern World” depicts the development of engineering from the Industrial Age to the Digital Age exploring the single component crucial to advancement, precision. Throughout the book a theme of creativity is put forward to be as important as engineering itself when it comes to the creation of any solution. One area covered was the introduction of quartz as a capability in watches. Quartz simplified the creation by replacing complex movements and machinery, which not only made timepieces more scalable but also more accurate. In 1959 Seiko started to develop a quartz wristwatch and codenamed the project 59A. Ten years later in 1969 Seiko launched the first ever quartz wristwatch, it was the most precise timepiece ever made and revolutionised the industry forever. The project codenamed 59A is what 59A believes in: creating powerful technology that creates accurate, bespoke, futureproofed, omni-channel custom algorithms to empower the industry with technology in a significant way.