Camille Saint-Paul

Camille Saint-Paul is the Founder and CEO of 5e Rue, a digital strategy consulting firm established in September 2010, focusing on brand strategy, consumer journey, employee experience, and organizational change. Additionally, since September 2013, Camille serves as a Maitre de Conférences at Sciences Po, responsible for the course "Hacke ton entreprise" within the Master Ecole de la Communication. Previous experience includes roles as Associate Director at TBWA\Corporate, where Camille led the \Watch! department, and earlier as a Client Director managing communication strategies for major clients. Additional positions include Senior Consultant at Leaders & Opinions and Director of Studies at CSA TMO. Camille's academic background includes a Master's degree in Marketing-Communication Strategies and a Master's degree in Modern Literature from Sciences Po and Université Paris III, respectively.