Lila-Mai Betraoui

Lila-Mai Betraoui is an experienced communications professional currently serving as an Account Director at 5e Rue since May 2022, where responsibilities include leading PR, crisis communications, and social media strategies for high-profile international clients. Prior to this role, Betraoui worked at KPMG France as the Innovation Lab communication and marketing manager, focusing on digital campaigns and corporate communications. Previous positions also include roles at Hermès, Tetra Pak, Deloitte, and MEDEF Paris, showcasing a strong background in strategic communication, project management, and brand reputation. Betraoui holds a Master's degree in Companies and Institutions Communication from CELSA Paris-Sorbonne.