Tom Larsen

Tom Larsen's work experience includes various leadership roles in the beverage industry. Tom is currently the Chief Executive Officer and Co-Founder of 6666 Grit and Glory, a craft beer and RTD cocktail company. Prior to this, they served as the Chief Venture Officer at L.A. Libations, a beverage creator, incubator, and accelerator. Tom was also the Co-CEO of DON'T QUIT! Sports Nutrition, a company backed by Keurig Dr Pepper and L.A. Libations. Before that, Larsen was a Co-owner of Ironmonger Brewery. Tom held the position of President & General Manager at ZICO Beverages, LLC from 2014 to 2018. Larsen has also worked at The Coca-Cola Company, where they held various roles, including General Manager for illy issimo NA, Venturing & Emerging Brands, Vice President of Minute Maid Europe Operations, and Managing Director for Caribbean/Export Minute Maid International.

Tom Larsen attended Arizona State University from 1978 to 1982, where they earned a Bachelor's of Science degree in Marketing/Marketing Management, General.