6666 Grit and Glory
Tom Larsen's work experience includes various leadership roles in the beverage industry. Tom is currently the Chief Executive Officer and Co-Founder of 6666 Grit and Glory, a craft beer and RTD cocktail company. Prior to this, they served as the Chief Venture Officer at L.A. Libations, a beverage creator, incubator, and accelerator. Tom was also the Co-CEO of DON'T QUIT! Sports Nutrition, a company backed by Keurig Dr Pepper and L.A. Libations. Before that, Larsen was a Co-owner of Ironmonger Brewery. Tom held the position of President & General Manager at ZICO Beverages, LLC from 2014 to 2018. Larsen has also worked at The Coca-Cola Company, where they held various roles, including General Manager for illy issimo NA, Venturing & Emerging Brands, Vice President of Minute Maid Europe Operations, and Managing Director for Caribbean/Export Minute Maid International.
Tom Larsen attended Arizona State University from 1978 to 1982, where they earned a Bachelor's of Science degree in Marketing/Marketing Management, General.
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6666 Grit and Glory
Big Ranch Country has always had something to say. Our heritage runs deep with a respect for those that came before us and a tradition to do things the right way. Our legacy dates back over 150 years. Fiercely independent. Faithfully Determined. Committed to excellence. We have taken the best this iconic brand has to offer and literally bottled it. Try the cowboy approved craft beer, ranch water and soon to be launched ready-to-drink cocktails. We think you will agree that heritage does indeed run deep.