Kerry Cunningham is a seasoned expert in research, thought leadership, and B2B marketing strategies with extensive experience in various industry roles. Currently serving as the Head of Research & Thought Leadership at AdamX, Kerry leads a function that produces insightful research reports while also holding a strategic advisory role focused on GenAI applications in B2B buying motions. At 6sense, Kerry has made significant contributions to understanding B2B buying practices through research that has been widely recognized in industry publications. Previous positions include Vice President and Principal Analyst at Forrester, where Kerry optimized marketing operations for B2B clients, and Senior Research Director at SiriusDecisions. With a robust academic background, including a Master of Science in Industrial Organizational Psychology, Kerry has a proven track record in enhancing demand generation strategies and organizational effectiveness across multiple companies.
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