Lauren Skinner-Johnson

Lauren Skinner-Johnson has a diverse work experience spanning various roles and industries. Their most recent position was as a Marketing Operations Manager at 6sense, where they were responsible for managing and developing all aspects of the marketing tech stack. This included the ABM platform, marketing automation, CRM, chat bots, and sales enablement tools. Lauren also played a key role in reporting on campaign effectiveness and ROI to identify opportunities for pipeline growth.

Prior to 6sense, Lauren worked as a Marketing Automation Consultant at Antenna, where they used their expertise in marketing communications and automation to help organizations optimize their marketing automation platforms. Their responsibilities included evaluating different platforms, participating in live demos, and providing cost-benefit analysis.

Before that, they were a Marketing Communications Consultant at Mechatronic Solutions, where they collaborated with the leadership team to implement email marketing programs, design branded documents, and update the company's online presence. Lauren also researched and implemented a CRM software to centralize business systems and contacts.

Lauren has also worked as a Segment Marketing Specialist at Convey, where they developed and executed demand generation strategies through Marketo. Lauren created unique positioning and messaging to support direct sales and alliance partners, and managed the annual user conference. Lauren also created corporate brand templates and sales tools to improve productivity and effectiveness.

Earlier in their career, Lauren gained experience as a Marketing Assistant at Baker Tilly Virchow Krause, LLP, where they executed creative campaigns to build brand awareness. Lauren coordinated promotional events and developed marketing collateral for trade shows and office meetings.

Additionally, Lauren has worked as a Media Relations Intern at Planned Parenthood Advocates of Wisconsin, where they worked on advocacy video projects and assisted in coordinating news conferences and media events. Lauren also gained experience as a Fitness Instructor at UW-Madison Southeast Recreational Facility, where they led large exercise groups and motivated peers to incorporate exercise in their routines.

Lastly, Lauren worked as an Account Services Intern at BBDO, where they assisted in the development of promotional marketing programs and designed creative mock-ups using Adobe software.

Overall, Lauren Skinner-Johnson's work experience showcases their expertise in marketing operations, automation, communications, and event coordination. Lauren has a strong track record of optimizing marketing strategies and systems to drive business growth.

Lauren Skinner-Johnson pursued their Bachelor of Science (BS) degree from the University of Wisconsin-Madison starting in 2003 and graduating in 2007. Their field of study was Family and Consumer Journalism, with a specialization in Advertising/PR.