Mercedes Heredia-Ferran

Mercedes Heredia-Ferran has a variety of work experience in the advertising and marketing industry. Their most recent role is as an Adjunct Professor at the Charles H. Sandage Department of Advertising, starting in 2023. Prior to that, they worked at 72andSunny as a Data Strategy specialist starting in 2022. Mercedes also served as a Creative Strategy Instructor at the Chicago Portfolio School from July 2022 to January 2023. Before that, they worked as a Freelance Creative Director from February 2021 to December 2022. Mercedes also held positions at Schafer Condon Carter (SCC) as a Brand Strategy specialist from August 2021 to April 2022, and at Planet Propaganda as a Communications Strategist from April 2021 to August 2021. Mercedes gained experience in event management as an Event Staff member for the Chicago Bears in June 2021 and July 2021. Additionally, they worked as an Experiential Strategist at c0ffe3 from August 2019 to July 2021. Mercedes also gained marketing experience as a New Business Strategy Intern at Five by Five Global from December 2020 to May 2021, and as a Marketing Intern at Game Day USA in June 2019 to August 2019.

Mercedes Heredia-Ferran has a diverse education history. Mercedes obtained a Master of Science degree in Advertising & Brand Responsibility from the University of Oregon in 2022. Prior to that, they earned two Bachelor's degrees in Advertising and Consumer Behavior Psychology from the University of Illinois Urbana-Champaign. Mercedes also participated in a one-year Study Abroad program at La Salle BCN, focusing on Sports Branding. Additionally, they engaged in a Study Abroad program at the University of Melbourne, where they explored Media Psychology and Criminal Law.