The leadership team at 81cents has a long history of experience in design and education. They have worked as UX designers, graphic artists, and design leads for companies such as Niantic, Inc., Treehouse, and The Daily Californian. They have also been involved with the U.C. Berkeley Asian American Association. Their educational backgrounds are in language arts and humanities studies, art history, and media from colleges such as San Diego Mesa College and University of California, Berkeley.