Daniela Küffer Patterson

Daniela Küffer Patterson serves as the Chief Marketing & Communications Director at 84.51˚, overseeing marketing strategy and communications for a B2B retail data science company. Prior to this role, Daniela served as Director of Marketing at David Evans Foods, building the marketing function for the newly established company. Previously, Daniela was a Group Director at LPK, directing brand strategies for diverse clients. Earlier experience includes Brand Director at Brandimage, leading P&G client management, and as an Independent Marketing & Branding Consultant for various firms. Daniela's career began at The Coca-Cola Company, managing global brand communication strategies, after which Daniela further developed consumer marketing strategies at LEGO Group and worked as a Project Leader in advertising. Daniela holds a degree from the University of St.Gallen.