Margretta Karousis Davidson

Margretta Karousis Davidson has extensive experience in research and project management, currently serving as the Lead Researcher for Marketing, Ecommerce, and Loyalty Insights at 84.51˚ since January 2017. In prior roles at 84.51˚, Margretta led pivotal research initiatives that enhanced strategic decision-making and optimized product development. Margretta previously worked at Seek Company as a Senior Research Manager and Project Manager, where responsibilities included executing qualitative research studies and managing high-profile projects for consumer goods companies. Additionally, Margretta has experience as a Research Manager at LR Insights, contributing to business development and strategic planning, and served as a Strategy & Project Coordinator at Resource/Ammirati, An IBM Company, overseeing project requirements across multiple brand campaigns. Margretta holds a degree in Organizational Speech Communications from Miami University.