Cédric Beord is a Deputy General Manager with 18 years of experience in integrated communications for both B2C and B2B clients. They have held key leadership roles in prestigious agencies such as McCANN Paris and TBWA\Groupe, successfully managing teams and driving strategic campaigns for notable brands like Toyota, Mastercard, and Groupama. Cédric's professional journey includes a Master’s degree in Global Communication from NEOMA Business School and a strong commitment to providing tailored solutions to address diverse client challenges. Currently, they lead a creative team at 87seconds, focusing on pioneering innovative marketing strategies that harness the power of emotion and AI.
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