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Michael Garcia

Go-to-market Analyst

Michael Garcia is a seasoned professional with a robust background in marketing operations and business analysis, currently serving as a Go-to-Market Analyst at AffiniPay since July 2022. With prior roles at AffiniPay, including Business Operations Analyst and Marketing Operations Coordinator, Michael demonstrated expertise in automating client success data, managing confidential client information, and assisting in client provisioning through SalesForce. Michael co-founded YourStop, a web-based service for college students, where strategic business planning and pitching to influential stakeholders were key responsibilities. Earlier experiences include internships at Century Management Financial Advisors and Jones Energy, focusing on stock trading analysis and land acquisition strategies, respectively. Michael holds a Master of Science in Marketing and a minor in Business from Texas McCombs School of Business, along with a Bachelor's degree in Business/Corporate Communications from Moody College of Communication.

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