Tari Haro

Tari Haro is a Board Member at 8th Light. Tari has also served as Managing Director and Chief Marketing Officer at Erie Street, Principal at Erie Street, EVP and B2B Technology Lead at Edelman, Senior Director of B2B Marketing at Cars.com, and Chief Marketing Officer at Reputation.com SIM Partners and iCrossing.

Tari Haro has over 15 years of experience in marketing, with a focus on technology and B2B clients. Tari is a proven leader in integrated business marketing, with a track record of significant revenue growth through organic growth and new business wins.

At Erie Street, Tari Haro led the development of the 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study and creation of the Thought Leadership Flywheel. At Cars.com, they grew the company’s topline revenue by 20% in just 12 months. And at iCrossing, they more than doubled the size of the company’s marketing team and tripled its marketing budget.

Tari Haro is a strategic thinker with a track record of success in building and scaling high-performing marketing organizations. Tari is a passionate advocate for using data and insights to drive decision making, and their experience spans industries including automotive, consumer goods, healthcare, and technology.

Tari Haro graduated with a Bachelor of Science in Journalism - Advertising from the University of Nebraska-Lincoln.