Alwayne Powell

Alwayne Powell holds significant experience in digital marketing, currently serving as Global Director of Performance Marketing at 8x8 since October 2021, after progressing from Senior Digital Marketing Manager for international efforts. Alwayne's expertise encompasses performance marketing strategy, affiliate marketing, paid search, SEO, and content syndication, directly influencing international digital marketing operations. Prior roles include Digital Marketing Manager at RingCentral, Performance Marketing Manager at T.M. Lewin, and Digital Performance Manager at BT, where Alwayne managed substantial media budgets and achieved impressive demand growth while maintaining profitability. Earlier experience as Senior Ecommerce Marketing Coordinator at Debenhams and Online Traffic Specialist at Google further complements a robust skill set in digital marketing initiatives. Alwayne holds a Bachelor's Degree in Business Management from the University of Greenwich.