Kyle Allen

Kyle takes his insights from 33 years of media planning and buying experience and turns them into new media possibilities.​

Leading the planning and research efforts at the agency, Kyle ensures targeted communication that establishes relevant connections between brands and consumers. Further, he leads the agency’s quants in ROI-based initiatives that define the metrics by which we determine success. Kyle serves on the 4A’s Mid-Size Agency Media Director’s Committee and the 4A’s South Texas Agency Council.​

He received a BS in Advertising and Marketing from Stephen F. Austin State University and has worked with a broad range of recognizable brands.