Our brand is not about being “too cool for school”. On the contrary. A-DSGN is cool in an inviting way. We strive to create an atmosphere of kindness and openness, where everyone feels welcomed. We stand for being inspiring and to give space for personal style and expression. Through our collections, we want to speak to the confident individual that values originality, but also wants something that is easy to wear and love. 

What makes us unique is our ability to combine the unexpected with the welcoming. We stand out by going our own way, creating nuanced and bold collections that still feel familiar - we balance innovation and accessibility. Our focus is to be the trusted creator that surprises, without excluding. 

A-DSGN started through Alices Stenlöfs’ vision, but is today so much more than just one person. Alice may have laid the foundation, but A-DSGN is its own name - a brand that stands for itself and carries a clear message: brave, inclusive, and unpredictably inspiring.

With A-DSGN, I aspire to do just that. Design pieces that make you feel empowered to be yourself. A-DSGN represents the confidence that designs should inspire, with sizes that fit us all. We want to create sustainable Scandinavian fashion that effortlessly makes us feel like the best version of ourselves.

We as a brand make conscious decisions to be inclusive and transparent in our journey of evolving as a brand. We aspire to build a community that shares the ”you can sit with us” mentality. And I can’t wait for you to be a part of building the A-DSGN community together with us.

A-DSGN AB

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