Analorena Melendez

Chief Executive Officer at A & E Wholesale of North Florida

Analorena Melendez has worked in a variety of roles since 2001. Analorena started their career as a Marketing Director for Glomark Corporation in 2001. In 2005, they were an MBA Intern for United Stationers. In 2006, they became the Director of E-Commerce and Technology Accessories and Compatibles Manager for United Stationers. In this role, they managed a $300M business for computer peripherals/accessories and non-OEM ink and toner, led the strategic direction of categories with SMB as target market, and negotiated 30+ supplier agreements. Analorena also managed the private brand from 2006 to 2010, resulting in doubled Gross Margin Return On Inventory, a 3% Gross Margin improvement, lowered inventory levels by ~30%, and increased inventory turns by 2 turns. In 2009, they led the private brand to become the company's best performing private brand with a 14.5% YOY increase in gross sales. In 2011, they Co-Founded Mobilegear.com. Most recently, they have been the Chief Executive Officer for A&E Wholesale of North Florida since 2016.

Analorena Melendez received their MBA from The Ohio State University Fisher College of Business in 2006. In 2017, they attended Stanford University Graduate School of Business for the SLEI-Ed5 program. Analorena also earned their BSBA in Marketing from The Ohio State University between 1997 and 2001.

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