Lucy Bonefaas (née Excell)

Lucy Bonefaas (née Excell) has extensive experience in marketing and communications. Lucy currently holds the role of Group Marketing Communications Manager at A-Gas, where they are responsible for managing the company's communications strategy. Prior to this, they served as the Group Marketing and Communications Assistant Manager and Group Marketing Communications Coordinator at A-Gas. In these roles, Lucy was responsible for copywriting, managing executive communications, website content, social media management, and PR. Lucy also provided support for the HR team, creating content for recruitment messaging and employee engagement.

Before joining A-Gas, Lucy worked as a Marketing Executive at GDS Group, where they designed and implemented a new social media strategy for the company's multiple brands. Lucy also gained experience in digital marketing and content creation as a Marketing Executive and Marketing Assistant at Sword Apak. In these roles, they managed website content, PR, social media channels, and customer relationship management.

Lucy's early work experience includes roles such as Lettings Administrator at Bairstow Eves, where they gained administrative skills, and Journalism Intern at Bristol Post Newspaper, where they contributed to the publication through interviews and reporting. Lucy also worked as a PR Intern at Sue Bradbury PR, where they researched marketing and PR techniques to expand clients' businesses.

During their time at university, Lucy volunteered as a News Editorial Staff member for HerCampus Magazine and served as a Team Leader at Fit for Sport, where they led activities promoting a healthy lifestyle for children aged 3-12. Additionally, they gained customer service and administrative experience as a Cashier and Customer Assistant at the University of Calgary Bookstore.

Lucy's early career began as a Head Coach and Recreational Assistant at Gordano Sports Centre, where they organized activities for children and took on the responsibility of their well-being.

Throughout their career, Lucy has developed strong skills in marketing, communications, copywriting, social media management, PR, and event management.

Lucy Bonefaas (née Excell) has a varied education history. From 2002 to 2009, they attended Gordano School, although no specific degree or field of study is provided for this period. In 2009, they enrolled at the University of Nottingham and pursued a Bachelor of Arts (B.A.) degree in American History and Literature with a Year of International Study Abroad. During their time at Nottingham, in 2012, Lucy participated in an exchange program and studied at the University of Calgary, focusing on American and Canadian Studies. After completing their undergraduate studies in 2013, Lucy furthered their education at CIM | The Chartered Institute of Marketing, where they obtained a Certificate in Professional Marketing from 2014 to 2016, specializing in Marketing. In 2019, they also earned an Advanced Content Strategy certification from CIM. Currently, Lucy is pursuing further education at the Institute of Internal Communications, with a completion date projected in 2022. Additionally, they hold certifications in Digital Marketing from CIM and as a Mental Health First Aider from Mental Health First Aid (MHFA) England.