A LEADING ROLE is a luxury dress up brand—offering the highest quality fantasy apparel and accessories for all ages.  Founded in 2018, A LEADING ROLE quickly garnered recognition by reinventing the FAO Schwarz toy soldier uniform with the collaboration of Gigi Hadid.  Since then, A LEADING ROLE has acquired licensing deals with Disney, Universal, Mattel and more!  All of our dress up is beautifully crafted with elevated fabrics and storytelling details—transforming play from imagination to real life.

Apparel & Fashion

Consumer Goods

Retail

Toys

A Leading Role

The Los Angeles office focuses on innovative brand storytelling and creative content development for diverse media platforms.

Los Angeles

Jason Ryan

Emily C.

This department focuses on creating, managing, and analyzing content across various social media platforms.

Social Media Management

This department focuses on creating and managing brand content and product development initiatives.

A Leading Role

Org chart

Teams

Social Media Management

Creative Development

Offices

A Leading Role

Org chart

Teams

Social Media Management

Creative Development

Offices

Related companies