Rudy Ribardière

Rudy Ribardière is an experienced professional in e-commerce and digital marketing, currently serving as the Director of E-Commerce and Digital Strategy at A.P.C. since April 2023, focusing on the development and implementation of direct-to-consumer online sales strategies. Previously, Rudy held the position of eCommerce Director at SMCP, overseeing digital marketing management and P&L accountability from September 2017 to April 2023. Career progression includes roles such as Sr. Manager of eCommerce and e-Commerce Site Manager at Sandro, as well as Digital Marketing & CRM Manager at Le New Black. Rudy's academic background includes a Master in Luxury Marketing from École Internationale de Marketing du Luxe in Paris, along with various other degrees and certifications in digital and fashion marketing.