Anzhela Koval

Anzhela Koval is a seasoned professional in user acquisition, currently serving as a Senior User Acquisition Manager at A-Players since April 2025, after holding the same title at Welltech from March 2021 to March 2025. With expertise in optimizing and scaling campaigns primarily on TikTok, as well as knowledge of multiple digital marketing platforms, Anzhela has effectively managed cross-departmental communications and partnerships. Prior experience includes roles at Commerzbank AG and Raiffeisen Bank Aval, focusing on international payments, trade finance, and client transaction support. Anzhela holds a Doctor of Philosophy in Economics of Enterprise from Kyiv National Economic University, alongside a Master's degree in Project Management and Consulting, and a Bachelor's degree in the same field. Additionally, past internships at JTI and EY provided experience in marketing analysis and project evaluation methodologies.