Rik Welling

Rik Welling is a seasoned web analyst and conversion rate optimization specialist with experience across various prominent organizations. Currently serving as a Web Analyst & CRO Specialist at ASR since May 2023, Rik has previously worked with wehkamp, Digital Power, Eneco, ANWB, ASML, PostNL, SAS, ERIKS Digital, and Zamro. Rik's expertise encompasses translating business requirements into tracking plans, managing migrations to Google Analytics 4, optimizing Google Tag Manager, conducting conversion research, and implementing various digital analytics strategies. Rik holds a Master’s Degree in Marketing from Vrije Universiteit Amsterdam and a Bachelor’s Degree in Business Administration from Radboud University, supplemented by additional training in growth hacking and startup development.