Jacqueline Cheung

Jacqueline Cheung is an accomplished professional currently serving as Project Director for OptimO Asia at AS Watson since April 2024. Prior roles include Online Business Director at PARKnSHOP, where responsibilities encompassed merchandise, marketing, supply chain, warehouse, and customer service, as well as directing the online business strategy for both HK and Macau. Previously, at A.S. Watson Group, Jacqueline held multiple positions, including Customer Director leading CRM initiatives and the MoneyBack program, and Marketing Director at Watsons Hong Kong, focusing on customer engagement and brand transformation. Additional experience spans various marketing roles across reputable organizations, with a strong foundation in business analytics and strategic business actions. Jacqueline holds a Bachelor's degree in Social Science from The Chinese University of Hong Kong and completed a fintech program through the International Finance Corporation and Ant Group.