We’re James and Vicki West. Designers, partners, and co-conspirators in building brands that actually give a damn. We met at a design studio in London and since then, we’ve added two kids and an overexcited dog to the tribe. The next step? A shared mission to help planet-positive brands find their voice and make their mark. Less noise. More purpose.

James is the creative renegade. After 15 years freelancing for big agencies and shiny campaigns for clients like Google, KFC, L'Oreal, Ben & Jerry's and Lewis Hamilton, he’s become obsessed with turning logos and identities into real commercial firepower.

Vicki is the strategic voice of reason. With two decades in design and a background in advertising and marketing for clients like Coca-Cola, Heineken, KitKat, Nissan, Gucci and Dolce & Gabbana, she ensures every system and layout pulls its weight, not just looks good.

Together, we bring the best of both worlds: big-picture thinking and pixel-perfect execution. Everything we do happens in an open, collaborative way so the work isn’t just good, it matters.

A Tribe Called West

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A Tribe Called West

Org chart

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