Frank Cavallaro

Frank Cavallaro is currently the CEO of A2 Global and has previously held positions as the Vice Chairman of the Board at TotalTrax, Inc., the Founder of Fronetics Strategic Advisors, President at Arrow Converge, and CEO at Converge.

Frank Cavallaro has over 20 years of experience in digital and content marketing strategies, including developing and executing strategies for growth and value creation. In their previous role as CEO of Converge, they oversaw the company's transformation from a traditional print magazine to a digital media company. Under their leadership, Converge grew to become one of the largest independent digital media companies in North America.

In 2010, Frank Cavallaro founded Fronetics Strategic Advisors, a consultancy that works with clients to create and execute digital and content marketing strategies. Fronetics has helped elevate the brand positions of its clients within their industries.

In 2012, Frank Cavallaro joined TotalTrax, Inc. as Vice Chairman of the Board. TotalTrax is the leading provider of real-time vehicle (M2M), driver, and inventory tracking technologies for manufacturing and warehouse operations. By combining patented hardware, software (IoT), reporting, and business intelligence tools (Big Data), TotalTrax transforms traditional fork trucks into “Smart Trucks” that track vehicle usage, maintenance, load, and location. These real-time vehicle, driver and inventory tracking technologies provide significant benefits for manufacturing and warehouse operations.

Under Frank Cavallaro's leadership, TotalTrax has seen significant growth and progress. In August 2021, Frank Cavallaro was appointed CEO of A2 Global, a position they continue to hold today.

Frank Cavallaro's educational career includes a Bachelor of Arts in Economics / Legal from the University of Massachusetts Amherst.

Some direct reports include Rick Kauchak - SVP, Sales, Stephanie Han - VP, Global Procurement, and Jesper Romell - President, A2 Global.