Mike MacKay

Mike Mackay has a diverse work experience in marketing and brand management. Mike is currently serving as the Marketing Director at The a2 Milk Company. In this role, they have led the category breakout brand to substantial growth and increased profitability through tailored brand strategy, marketing plans, and digital marketing optimization.

Prior to their current role, Mike worked as the Brand Director at Bobo's, where they played a vital role in developing and executing brand strategy, consumer marketing, and innovation/renovation. Mike also led the growth of the company's DTC revenue and Amazon revenue.

Before joining Bobo's, Mike served as the Director of Marketing at Avery Brewing Co, where they directed national marketing and brand strategy. Mike successfully led a company-wide rebranding effort, resulting in significant growth.

In addition, Mike has experience as the Director of Brand Marketing at BackJoy, where they focused on promoting back health and improving the quality of life for consumers. Mike also worked as the Director of Marketing at Monigle, one of the largest independent branding firms in the nation.

Furthermore, Mike has previous experience as a Market Research Consultant at PRIDE Marketing & Procurement and an Account Manager for Crocs at Q Productions. Mike also held marketing roles at Copper Mountain Resort and Resort Supply, Inc.

Overall, Mike Mackay has demonstrated expertise in brand strategy, marketing, and leadership throughout their career.

Mike Mackay earned their Bachelor of Science degree in Sports Marketing from the University of Oregon Lundquist College of Business, where they studied from 2000 to 2004. Mike further pursued their education at the University of Denver - Daniels College of Business, obtaining an MBA with a focus on Marketing, from 2009 to 2010.