Luca Rovelli

Luca Rovelli currently serves as the Head of Go To Market at a2a since July 2015, where responsibilities include developing multichannel Go to Market strategies, designing Customer Experience models, and managing customer acquisition and value management strategies. Previously, Luca worked as the Responsible for Customer Acquisition & Value Management at a2a, focusing on campaign planning and customer journey improvements. Additional roles at a2a included Responsible for Trade Marketing and Marketing Specialist, with a strong emphasis on communication and project management. Prior experience includes the position of Sales Process Manager at Mediaset Premium, overseeing promotional activities and sales processes, and a role as Sales Analyst at Coca-Cola HBC, specializing in pricing and sales analysis. Luca holds a Master's degree in Marketing from LIUC - Università Cattaneo and a Bachelor's degree in Business Administration from Università Bocconi.